YES. snowboards was born in 2009 and took the prize for a 'Breakthrough brand of the year' shortly after in 2010. This speaks for the amount of true passion and great understanding behind snowboarding that the YES. stands upon. And it is not a big surprise since the founding fathers are the four pro riders David Carrier-Porcherous (a.k.a. DCP), Romain De March, JP Solberg, and Tadashi Fuse.
The guys didn't want to do business, they just wanted to do snowboarding and snowboards as they understand it. They focus on discovering and delivering performance that is fit for every snowboarder with the sole goal of bringing true snowboarding experience.
